How Artificial Intelligence is revolutionizing retail
28 Jul 2023
2 min 34 sec
A GLIMPSE INTO THE PAST, PRESENT AND FUTURE
Retail has always been a dynamic and evolving industry, an evolution that in recent years has progressed like never before, thanks to the proliferation of Artificial Intelligence, which is leading to a radical transformation of the entire landscape. Artificial intelligence is no longer a futuristic concept, but a tangible reality that is already revolutionizing commerce in ways that were unimaginable just a few years ago.
Its influence on retail sales is diverse and has permeated various aspects of the industry. One of the most significant changes concerns the ability to interpret consumer behavior. Indeed, thanks to algorithms, large amounts of data can be analyzed to understand customers' preferences, their buying patterns, and even predict their future behavior. All of this allows for a much deeper personalization of offers and customer engagement, resulting in improved customer satisfaction and increased sales.
A McKinsey study entitled "What is Personalization?" highlights precisely the importance of personalization in retail, stating that effective personalization can reduce acquisition costs by up to 50 %.
HOW DOES RETAIL BENEFIT FROM AI? PERSONALIZATION, PRICE OPTIMIZATION, INCREASINGLY SATISFIED CUSTOMERS
Artificial Intelligence has been successful in automating many administrative tasks in retail, thus freeing sales representatives to focus on more strategic tasks. AI can now manage inventory, optimize prices, and even handle customer service inquiries. As observed in the Harvard Business Review article, "How AI Is Changing Sales", AI has the potential to automate up to 30% of retail activities, leading to substantial productivity gains.
Looking ahead, the future impact of AI in retail sales is even more promising. One area that holds immense potential is the use of generative AI. This technology will increasingly create new models based on customer preferences, thereby tailoring products to each individual's requirements and segment. This development could be a game-changer for the fashion industry and other retail sectors, ushering in a new era of hyper-personalization. As observed in the report "The Economic Potential of Generative AI: The Next Productivity Frontier" by McKinsey, generative AI could generate value for the retail industry by increasing productivity by up to 2% of annual sales, boosting growth projections for the market by an estimated $400-660 billion per year.
ANTICIPATING DEMANDS? IT IS POSSIBLE WITH AI
In addition to the benefits mentioned above, improving the predictive capabilities of AI will enable retail professionals to anticipate customer demands and market trends with increased accuracy. This advancement will allow them to make decisions more proactively and strategically, leading to improved business outcomes.
However, to take full advantage of the potential of AI, retailers need to bear a few key takeaways in mind:
● Ensure they have the appropriate data infrastructure in place.
● Invest in the training and education of their workforce.
● Exercise responsible use of customer data.
In conclusion, AI is revolutionizing retail sales by transforming the way retailers understand customers, automate tasks, and predict future trends. Although the journey is still in its early stages, the potential is immense. Those who can effectively harness the power of AI will be the ones to shape the future of the industry.
Unlocking Retail's Future with AI: Hyper-Personalization, Task Automation, and Predictive Capabilities